Riyad Bank
Mobile
End-to-end redesign of the Riyad Bank mobile banking app — co-leading 15 designers across squads, building a design system, and shipping a product used by millions.
View case studyRiyad Bank
Public Website
A visual revamp of Riyad Bank's public website, modernising the user experience and realigning the digital presence with the bank's evolved brand identity and marketing direction.
View case studyMoeve
Digital Rebrand
Translating the Cepsa to Moeve rebrand across 4 digital platforms — maintaining continuity of use while introducing a new visual identity at scale.
View case studyTrusted by
ROBERTO ARPON
With designing from strategy & building for people as leitmotiv, I help teams turn complex problems into scalable, high-impact digital products. My work sits at the intersection of UX, stakeholders decisions, design systems, and the day-to-day craft of leading other designers.
Over the past eight years I've worked across banking, energy, telco and retail — most recently as Lead Product Designer co-leading the Riyad Bank mobile redesign with 15 designers across squads, and adapting the Cepsa → Moeve rebrand across 4 digital platforms. Obsessive about the connective tissue between strategy and the pixel.
I work best at the intersection of strategy and execution — close enough to the pixel to care, experienced enough to see the system.
- Lead from orthodoxy but also flexible in the ambiguity — defining the process when there isn't one
- Approve components and assets created for DS with development leads and other technical teams before implementation — so design and parallel teams can work in agile parallel
- Structure the rhythm — dailies, weeklies, sprint reviews and stakeholder check-ins to keep delivery predictable and feedback structured
- Default to async — document as I go, treat reviews as alignment tools, not approval gates
Away from screens I play football and padel with friends, swim to switch off, and head to the mountains whenever I can. I also play piano and guitar in a jazz group with people I've met in Riyadh — one of those unexpected things that makes living abroad feel like home. I cook when I have time and travel as often as possible, always drawn to places where food, culture and something unfamiliar overlap.
Leading product design across mobile banking, public web and design systems for Riyad Bank — including Token Junior Banking, One2 (e-wallet), and multiple internal digital tools and platforms. Alongside Riyad Bank, contributed to other VML agency clients across Middle East and Europe.
E-commerce and internal platforms within Agile squads for Inditex retail brands. UX research, usability testing and cross-team collaboration. Also contributed to digital tools and products for the group's warehouse distribution and logistics operations.
International advertising campaigns, managing creative and production teams across countries.
Via agencies · McCann, JWT, Leo Burnett
Figma environment
Claude ecosystem
Sketch
Adobe XD & Suite
Zeplin
Notion
Slack
Jira
Confluence
Unity 3D